Website
LASK
Overview
With the new branding, LASK also received a digital home that meets its standards – modern, emotional, and technically state of the art. Ahoi Kapptn! developed the entire web platform, which unites four independent websites: the men's teams, women's teams, the Raiffeisen Arena, and the football academy. The result is a powerful, flexible presence that makes the brand consistently tangible across all areas – for fans, partners, and the club itself.
services
Frontend Development
UI/UX
Scalable Cloud Infrastructure
Backend Development
Discover
Digital brand strategy
Together with LASK, the digital strategy for the relaunch was developed. The goal was to make the new branding come alive online and to create a platform that connects the club, fans, and partners more closely.
Structure for Four Worlds
From the beginning, the architecture was planned so that four websites – Men, Women, Raiffeisen Arena, and Football Academy – can be operated on a common basis. Each unit receives its own presence, while design, CMS, and technical structure are efficiently shared.
Design & User Experience
The new visual appearance has been consistently translated into a clear, minimalist user experience. Content takes center stage, and emotion is created through dynamics, movement, and authentic imagery.
Develop
Modern tech stack
The website was developed with Next.js and React. Server-side rendering ensures lightning-fast loading times, excellent SEO ratings, and a future-proof codebase. The result: top-notch performance—even during high traffic periods around game days or draws (keyword Liverpool).
Headless CMS & Role Management
A headless CMS enables different departments – media, academy, women's team, arena – to manage content independently of each other. A flexible role and rights concept ensures efficient, secure workflows and decentralized content management within the organization.
API Integration & Data Logic
Content and match data are completely decoupled. Through custom APIs – including Opta and Sportradar – scores, tables, and statistics are displayed in real-time. This way, content remains current and dynamic without burdening the CMS.
Evolve
Growing digital presence
The new website achieved over 125,000 users and approximately 200,000 page views in the first month after launch.
Sustainable platform for the association
With a strong technical foundation, modern CMS, and clear orientation, the website is an integral part of the digital club strategy – it lays the groundwork for future growth and engagement.
76% Mobile
Our consistent mobile-first approach pays off.
Our best projects combine creativity, strategy, technology, and modern design.
do-gether
Mobile App
To the Project