Rotax TRAX Kart Coach
Rotax
Overview
With Rotax TRAX, we have turned complex kart telemetry data into an everyday driving experience: App + Device, AI Coach, and a Driver Score that makes performance transparent and comparable - from the first own lap to the global leaderboard.
services
UI/UX
Native Mobile Apps
AI Applications
Backend Development
Growth & Strategy
Design
Discover
Comparability
A novel Driver Score that independently showcases driving skills, regardless of the kart, and provides a fair comparison.
Community & Competition
Motivation through challenges, leaderboards, and sharing – from the local community on your regular route to global comparison.
Delta and Stint Comparisons
Understandable visualizations (Best Lap vs. Actual, Delta-T) for quick aha moments – without a degree in engineering.
Develop
Driver Score
The central metric aggregates technique & consistency – ideal for self-comparison, coaching, and competition.
AI Coach
Concrete, prioritized instructions (“Brake later,” “Accelerate earlier”) based on VPR analysis – directly available after each stint.
Delta Graph
Intuitive charts of all your rounds to immediately locate time losses and systematically improve your performance.
Evolve
50,000 KM
More than 50,000 kilometers have already been completed by the TRAX community.
40 Challenges
From training sessions to professional challenges with rewards.
6 years
Some kart drivers are still not allowed to get a driver's license for a longer time.
Our Works
Our best projects combine creativity, strategy, technology, and modern design.
Austrian Football Association
ÖFB TV
To the Project