The complete AI Masterclass is now available on demand
Four sessions, 28 chapters and a shareable certificate: our AI Masterclass is now available in full as a recording. Start whenever it suits you and leave with workflows you can use the same day.
The masterclass began as a live format, together with the BTM Podcast. Live formats have one well known problem: the date never fits on the week the topic matters most. That is exactly why all four sessions are now available as recordings, with every chapter also written up as a detailed track with slides, examples and code.
Not an AI overview, but practice
There are enough talks by now about how AI changes everything. What is missing is the part that comes after: which model do you use for what? How does an agent get access to your tools? What happens when a vibe coded prototype suddenly gets real users?
The masterclass answers those questions on screen instead of on slides. We build a landing page with checkout live, develop an agent that reads enquiries and prepares quotes as email drafts, and then take the prototype to production. It is the uncut version of what we have learned building digital products since 2020.
The four chapters
- Cut the Hype. What AI can really do for your business in 2026 and what stays a buzzword. Which models, which use cases with real ROI, which classes of tools. With Florian Gschwandtner (Runtastic) as a guest. 7 sub-chapters.
- Vibe Coding. Your landing page in 60 minutes, live on screen. The gap between an idea and a hosted page with checkout is an evening today, not a quarter. With Martin Kaswurm as a guest. 8 sub-chapters.
- Build Your Own AI Agent. Collect skills and build your own, connect your tools through connectors and MCP, then put everything on a schedule. The result is an agent that reads enquiries and prepares quotes. 7 sub-chapters.
- From Prototype to Product. How a prototype turns into something real: the landing pages from session 2 taken to production, plus a sales pipeline for a furniture retailer. 6 sub-chapters.
What you take with you
Alongside the recordings and the written tracks there are the assets that make the material stick in day to day work:
- cheatsheets on the most relevant models and prompt patterns
- a prompt configurator for building your own prompts systematically
- landing page templates so you do not start from zero
- the landing page roast as an example of how AI gives feedback on existing pages
- a personal certificate with its own URL, as a PDF and with a link for your LinkedIn profile
And it does not stop at the four sessions
AI content ages fast, so a short unit is added every month: a video, the prompt behind it and an example you can copy straight away. Done in a coffee break. The latest addition: a single prompt that produces a 3D ski simulator in the browser, including what it cost to make. As long as your access is running, all of it is included.
Who the masterclass is for
If you run a company or a team and want to know where AI delivers real ROI. If you own marketing and sales and want to automate recurring work: email drafts, quotes, meeting notes. If you work as a freelancer or in an agency and want to ship your own pages with checkout in a single evening. Or if you sit in operations and assistance and want to build an agent that takes routine work off your desk.
Probably not the right fit if you are looking for a theoretical AI lecture, want to buy a finished solution without getting hands on, or need deep ML theory to train your own models from scratch.
How to get started
One access is a personal login. You can buy it just for yourself or for the whole team right away. From ten seats the price per person drops, and you hand out the remaining seats yourself by email. The login is passwordless via magic link, so you are in straight after the purchase.
All chapters, prices and details are on the masterclass page.