Insights from Strategy, Design, and Technology
On the Ahoi Kapptn! blog, we share our perspectives on the digital product world. From AI to prototyping to UX – here you will find in-depth analyses, practical methods, and insights into our work with innovative companies.

The Model Context Protocol (MCP) is a technical standard that transforms large language models like ChatGPT into real digital employees. It allows AI agents to interact securely and in a standardized manner with external tools, databases, and systems. We explain what MCP is, why it is important, how it works in practice, and why we at Ahoi Kapptn! already use MCP productively.

Briefly explained: Many websites display cookie banners, even though pure analytics is possible without cookies. Fathom measures in a data-efficient, EU-centered way, making it GDPR-friendly in many setups – without profiling, without banner clutter.