TSV 1860 Munich: a club website built for fans
Concept, design and build of the club's new digital home — a website that puts the fan experience and the club's identity front and centre.
Overview
TSV 1860 Munich gets a new digital home: A website that is visually modern, focuses on fan experience, and clearly showcases the club's identity. Ahoi Kapptn! took on the conception, design, and technical implementation — with the goal of creating a platform that excites today and can do even more tomorrow.
Services
- UI/UX
- Consulting
- Frontend Development
Discover
Digital Realignment
Together with the club, the strategic objective was developed: a modern platform for fans, members, and partners that is faster, more intuitive, and more emotional than its predecessor.
User Analysis & Content in Focus
Analyses highlighted the needs: Fans want easy access to news, media content, fan information, and tickets – all in one place, clearly organized and without detours.
Strong brand presence on the web
The new appearance should digitally represent the image of the 'Lions': powerful, clear in design, and close to the fans. A modern look that highlights the club’s colors and team spirit.
Develop
Streaming integrated
The website was built on a modern, scalable architecture. A clear navigation structure and fast loading times enable seamless access to news, games, and fan content – optimized for desktop and mobile.
AI-assisted staging
The system is based on a headless CMS that allows various departments within the club – such as media, ticketing, or youth development – to manage content independently. Different roles and permissions ensure easy, secure, and efficient content management.
Media Integration & Fan Experience
Videos, photo galleries, and livestreams have been centrally integrated to offer fans a seamless digital experience. Content can be updated directly by the club and published in real-time.
Evolve
Improved fan engagement
The relaunch creates a digitally enhanced connection between the club and the fan community – with intuitive operation, emotional design, and targeted content, the bond grows further.
Continuous development
The platform is ready for iterative additions: e.g., exclusive content, partner integration, or fan features – the technical core enables rapid growth.
Long-term digital foundation
With the new website, a foundation has been laid that not only meets current requirements but also supports the future digital needs of the association—from campaigns to community interaction.
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